Like virtually everything else subject to the whims of the economic world, businesses are living, breathing entities that thrive when operated well. The definition of good operations has changed over time. For example, it's no longer as necessary as it once was to hire a full fledged marketing team to get the word out about your business and the products. Social media has taken over and filled in a gap that once existed in the marketplace. It's now not only possible, but virtually required, to set up a social media account to keep in touch with your business customers. This requires a … [Read more...]